Greyfox Conspiracy
Four-piece Southern Rock band from Wales
Logo and visual identity, website
The lead singer of this band, formerly with Sons of Liberty, approached me to design a logo for his new band, Greyfox Conspiracy. They had struggled to find a designer who was able to successfully capture the band’s spirit. They also required a website to showcase the band and their music, promote gigs and sell merchandise. It needed to built on an accessible platform so that they could manage it themselves once it had gone live.
A productive discovery meeting revealed a wide range of elements that might be incorporated into the designs, from the Native American culture experienced in the southern US states, to gold mining ancestors, and the Welsh dragon. Stylistic influences included woodblock printing and other features of the Southern Rock style, as seen in the visual identities of bands like Blackberry Smoke, as well as Steampunk, which he references in his personal style when performing.
We felt that one very detailed logo containing many elements could be used in contexts like t-shirts and record sleeve art, while another simpler version, a wordmark, would be needed for other uses.
Once the logo was designed and being used successfully on merchandise, it was time to develop a website with e-commerce functionality, videos, newsletter signup and a downloadable press kit to promote the band. We developed a look for the website based on the logos and the band’s personal style.The band feel that the logo and visual language we created perfectly encapsulate their identity. They use their logos extensively on their clothing, merch, drums, banners, backdrops, and more.
Since going live, the website has received numerous newsletter signups, and the band have sold thousands of pounds worth of branded merch both on the website and at events.
