Beautyous Gourmet
Landy International, China
Research, collaboration on new product development, concept and packaging design
Landy International came to Ripples & Waves Design with the idea of creating a new product line for their bath & body brand – Beautyous – aimed at fun-deprived Gen Z-ers just coming out of lock down.
They wanted to develop an extensive new range targeted at the budget end of the US market. They hoped to create products that would be innovative in their design, eye-catching and serotonin inducing.We had already created a trend report for the company, and they had identified the gourmet theme that was trending in bath & body at the time as a theme they had the expertise to innovatively develop.
We collaborated with the product development team to develop the brand story and NPD brief for a young, fun, and highly sensory range of bath & body products, with 60 SKUs across four sub brands based on gourmet themes: Candy Pop, Juice Bar, Patisserie and Milk Bar.
By mimicking the appearance of food and drink, the gourmet theme allowed for a huge amount of novelty in terms of product formats and packaging, which could elicit delight in the target customer. We developed a colour palette of bright jewel colours for the Juice Bar and Candy Pop ranges and soft pastels for the Patisserie and Milk Bar ranges. The brand's tone is sweet, exuberant and playful and highly suited to promotion social media channels like Snapchat, TikTok and Instagram.
We designed label and box artwork, taking care to eliminate unnecessary packaging, use recycled and recyclable packaging where possible, or to use packaging which could be repurposed once the product is used up. This is communicated to the consumer in a playful way on pack.
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