The MAVIS Study
Dr Emma Anderson, Centre for Child Health, Bristol University Medical School
Website, campaign materials, data visualisation, results presentation slides and newsletter design
The MAVIS Study – a Bristol University Medical School study – set out to improve vaccination experiences and equality for pregnant women. The research began by listening directly to mothers, parents and midwives across the UK, gathering hundreds of personal experiences to understand where support could be improved.
To help recruit participants, the team needed a clear and engaging way to share information about the study. This included a friendly, professional website that explained the purpose of the research and how new mothers could take part, along with eye-catching printed materials such as posters. All messaging needed to be accessible, reassuring and easy to digest.
Once recruitment was complete, the study findings had to be communicated just as clearly. Our role included visualising results in an engaging format, creating newsletters for both participants and midwives, and designing impactful presentation slides for sharing outcomes at public health conferences.Using the existing logo as our foundation, we developed a visual identity that felt both approachable and trustworthy. From there, we designed a mobile-first recruitment website, knowing most mothers would access it on their phones, and produced a suite of engaging graphics to communicate key information quickly and clearly.
The same visual style carried through to the study newsletters, where we balanced appealing imagery with clear, accessible graphs — creating both desktop and mobile-friendly versions for easy reading.
To support the presentation of the study results, we also designed a slide deck that avoided the information overload often seen in scientific and medical settings. Strategic pacing, dynamic animations, and considered layout helped keep the data digestible, memorable and visually engaging.The study successfully recruited the participants required, and the findings were warmly received. The final presentation drew particular praise for its clarity and impact, with audience members describing it as “really effective — like a TED Talk.”
