JITSUVAX Training
Collaboration on brand strategy, design of visual identity and brand guidelines, design for training materials, promotional print design, illustration
The EU-funded JITSUVAX Project was set up by a team of scientists, psychologists, clinicians and experts in response to the global spread of vaccine misinformation. It was led by a team at Bristol University. They developed tools to understand and tackle vaccine misinformation by improving vaccine conversations in healthcare and other settings.
They needed to create a suite of training materials targeted at health workers. Some of the concepts are complex and they needed to find effective ways to communicate them using thoughtful diagrams and illustrations.
A social enterprise – JITSUVAX Training – was also born out of the project with the aim implementing the training developed by the project in a sustainable way. This also required a distinct brand identity and rebranded set of training and promotional materials.Developed the project's visual identity based on its existing logo and created a new set of corresponding diagrams. In careful consultation with the team, created a new set of illustrations to help explain key concepts, while avoiding inappropriate ('scary') imagery. Developed a new set of sympathetic character illustrations to accompany vaccine conversation dialogues. Designed a collection of training resources, including slides and handbooks.
